Tzohar & Yad Vashem: “Generations Light the Way” Initiative

The survivor generation, often known as “Living Witnesses” to the horrors of the Holocaust, is quickly dying out and with them increases the fear that the true memories of the Shoah will disappear from our society and particularly among the younger generations.  Until now, Holocaust remembrance was largely confined to public ceremonies, but we know that over time these are losing meaning and relevance. As such, we recognized a growing need to find new ways to commemorate Yom Hashoah and to keep these memories alive.

We, at Tzohar responded to this need and helped develop new vehicles for remembrance. We turned to Yad Vashem and together developed a “family-based ceremony” that will allow people all across Israel to participate.  The ceremony includes lighting six candles accompanied by reading of texts that are designed for all members of the family.  The campaign was launched over Pesach and includes radio ads and prominent roadside advertisements.

You’re invited to take part in this initiative and together with many others you will be able to make this special day together with your family members and ensure that the memories are not forgotten.

For more details please CLICK HERE